Shark Tank investor Naomi Simson: Why pitching is storytelling with facts

I was asked last week, in an interview as part of the ANZ Business Ready program at #IdeaNation hosted by B-School, what makes a great pitch. Even though a third of my new book Ready To Soar is dedicated to answering that question, I think there is one element that appeals to me most and that is how well the ‘pitcher’ engages with the listener.