Why this startup went on Shark Tank, but was never going to take on new investors

Television is not as simple as what you see is what you get. Hours of footage is packaged into snack-sized segments, omitting large chunks of context, with nifty editing skill filling in the blanks. But that was a risk Disruptsports.com co-founder Gary Elphick was willing to take when he applied for Network Ten’s Shark Tank.